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Ethics in Packaging and Branding essay assignment
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Marketing communicators need to ensure that both packaging and branding of their product follow ethical standards.
Regards to packaging, the item needs correct labeling information and a safe package.
Regards to food the FDA said standards in terms of proper labeling.
- In addition, the label has to contain graphics that include a true representation of the product.
- Finally, it is important for the package to be safe, especially regarding medications and child safety features.
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