Strategic Fit Outline

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Strategic Fit Outline essay assignment

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Create an outline to follow for your final project paper. There should be seven areas to address:

• 1. Organizational Information(Cigna Health Insurance)
  2. Corporate Mission
  3. Research and competitive analysis
  4. Broad analysis
     • 5-forces
     • PEST
     • Benchmark
     • SWOT-Generic
     • EFE
  5. Financial statement
     • McKinsey 7 or BCG
  6. Generic Strategies
     • Ansoff
     • TOWs
  7. Strategic Fit Results

Provide a least two paragraphs for each numerical heading and subheading. Provide a reference page as your final page and a minimum of 7 references written according to APA standards. All references must be complete and no URLs provided alone or the reference will be unacceptable.

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