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Communication and Information Management essay assignment
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Provide short answers of 200 to 300 words each for the following questions:
· What seven trends characterize modern mass media? Which trend do you think has the greatest effect on society today?
· How could you explain functional and critical or cultural approaches of classifying mass communications to a friend? Which approach makes more sense?
· How does media technology affect culture and society today? How has media technology influenced older forms of communication?
· What is the purpose of advertising research? How do advertisers attempt to fulfill this through research? What steps do they take?
Combine your answers into a Microsoft® Word document.
COM 339 Week 2 Learning Team Assignment Print Media Presentation
Choose two of the following types of current print media:
· Newspaper
· Magazine
· Book publisher
Research the history of the media types your team selected. Include the following information in your presentation:
· Notable founders and parent organizations of the media types
· Notable historical dates
o Dates of mergers with other newspapers, magazines, or publishers to form a large media conglomerate
o Date the media types launched their websites, became active on the Internet, or became active in social media integration
· Identify past, present, and future challenges confronting these types of media. Which type is best suited to adapt to the future?
· How do these challenges affect advertising in the organizations—outside companies advertising—and advertising for these media—companies promoting themselves to others? What innovative advertising strategies have these companies engaged in?
· What are two similarities and two differences between the types you selected?
Present your Print Media Presentation.
· For Local Campus students, these are 5- to 7-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.
· For Online and Directed Study students, these are 10- to 12-slideMicrosoft® PowerPoint® presentations with notes.
COM 339 Week 3 Learning Team Assignment Electronic Media Presentation
Choose two of the following types of electronic media:
· Radio
· Sound recording
· Motion pictures
· Broadcast television
Research the history of the media types your team selected. Include the following information in your presentation:
· Notable founders and parent organizations of your electronic media types
· Notable historical dates
o Dates of mergers with other radio stations, record production companies, motion picture companies, or television networks to form a large media conglomerate
o Date the media types launched their websites, became active on the Internet, or became active in social media integration
· Identify past, present, and future challenges confronting these types of media. How has the digital era affected them? Which types are best suited to adapt to the future? Explain why.
· How do these challenges affect advertising in these organizations—outside companies advertising—and advertising for these media—companies promoting themselves to others? What are innovative advertising strategies these media have engaged in?
· What are two similarities and two differences between the two media types?
Present your Electronic Media Presentation.
· For Local Campus students, these are 5- to 7-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.
COM 339 Week 3 Learning Team Assignment Electronic Media Presentation
Choose two of the following types of electronic media:
· Radio
· Sound recording
· Motion pictures
· Broadcast television
Research the history of the media types your team selected. Include the following information in your presentation:
· Notable founders and parent organizations of your electronic media types
· Notable historical dates
o Dates of mergers with other radio stations, record production companies, motion picture companies, or television networks to form a large media conglomerate
o Date the media types launched their websites, became active on the Internet, or became active in social media integration
· Identify past, present, and future challenges confronting these types of media. How has the digital era affected them? Which types are best suited to adapt to the future? Explain why.
· How do these challenges affect advertising in these organizations—outside companies advertising—and advertising for these media—companies promoting themselves to others? What are innovative advertising strategies these media have engaged in?
· What are two similarities and two differences between the two media types?
Present your Electronic Media Presentation.
· For Local Campus students, these are 5- to 7-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.
COM 339 Week 4 Individual Assignment Internet Code of Ethics
How do ethics influence Internet advertising? How do ethics influence advertising in general? What ethical issues does advertising on the Internet raise? Your task is to develop a code of ethics for Internet advertisers. Include the five ethical principles from Ch. 17 in The Dynamics of Mass Communication.
Create a code with 8 to 10 ethical standards for Internet advertisers.
Write a 1,400- to 1,750-word paper discussing your findings.
Provide two examples of Internet advertisements, based on your code of ethics, that would meet these criteria and two examples that would violate your criteria.
Identify which of the principles are used in your examples.
Provide specific examples of how the advertisements converge with or diverge from your ethical code.
Refer to codes of ethics from other forms of media to create your advertisement code and to defend your opinions.
Include an introduction and a conclusion to your paper and code of ethics.
Format your paper consistent with APA guidelines.
COM 339 Week 5 Individual Assignment Advertising Creation Assignment
elect one of the following scenarios, for which you design a print or electronic advertisement. You will create a storyboard and an ad. Use the Microsoft® PowerPoint®template to create the storyboard, or another facilitator-approved format, and use a Microsoft® Word document to create the ad, or another facilitator-approved format, such as a podcast, video, print design layout, or brochure.
Communication and Information Management
Read the Material: Advertisements. Types of print ads include those in newspapers and magazines. Types of electronic ads include those for radio, television, motion pictures, and the Internet.
Scenario One: You work for DQ+A, the hottest, hippest independent advertising agency in Miami. You are charged with creating a campaign for a fast food restaurant with brand identity issues. Create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Create a storyboard— use the PowerPoint® template or another facilitator-approved format—and create a version in the media type of your choice.
Scenario Two: You are a part of BDA Worldwide, one of the largest and most successful conglomerate advertising agencies. You have been charged with creating an electronic and print advertisement campaign for a consumer packaged goods company launching a new line of skin care products targeted at women ages 25 to 54. Create a storyboard—use the PowerPoint® template or another template facilitator-approved format—and create a version in the media type of your choice.
Scenario Three: You have helped create several successful infomercials at the Direct2U advertising agency. You are assigned to develop an advertising campaign for a revolutionary line of vacuum cleaners. Design an electronic and print advertisement to showcase all of your product’s features. Create a storyboard—use the PowerPoint® template or another template facilitator-approved format—and create a version in the media type of your choice.
Summarize the process you used by answering the following questions:
Why did you choose the electronic and print media for your scenario? Why were the media best suited to meet the company’s organizational goals?
Why is it important to have an advertising strategy and a message strategy? How do these types differ? How do they complement each other?
How would you explain the importance of media convergence in contemporary advertising to the customer? Besides the advertisements you created, is there a third type of advertisement that would complement the others? Explain why. How has media convergence affected your recommendations?