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Competitor Profiling essay assignment
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Complete two competitor profiles for a healthcare organization. The healthcare organization could be your current (or former) employer or the organization in your marketing plan. Write a three- to four-page (excluding title and reference pages) competitor profiling paper in APA format. In your paper, incorporate a minimum of three scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Apart from the description of a healthcare organization, the Competitor Profiling should include the following elements for TWO competitors:
Overview (Name of competitor and size/volume)
Nature of organization/operation
Competitive strength
Competitive weakness
Likely key competitive moves
Likely key long-range strategy
Market share data
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
Required Text
Hillestad, S. & Berkowitz, E. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA:
Jones and Bartlett.
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