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Ethics of Promotions essay assignment
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In Unit Seven, we discussed trade promotions and some of the challenges associated with them.
Forward buying or bridge buying happens when manufacturers offer off-invoice pricing and the retailers stock up on the product for use after the promotional period has expired.
Diverting is when the manufacturer restricts a promotion to a certain group or stores or geographic region and the retailer orders additional goods at the promotion price in the area where the deal is being offered and then ships those goods to other stores that are not being targeted.
- Both of these issues could be seen as unethical.
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