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MSEM 6100 Week 9: Emergency Management Communications

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MSEM 6100 Week 9: Emergency Management Communications essay assignment

MSEM 6100: Critical Issues in Emergency Management | Week 9 essay assignment

Communications have been recognized as key to effective emergency management in general. In terms of inter/intra- organizational communications, one of the greatest failures during the September 11th terrorist attacks was that the various departments and agencies of government were not able to share information with each other in an effective way. It is possible that sharing information might have expedited response and recovery. The same criticism was often cited post-Katrina. Effective communication is not only critical between government agencies. Media outlets such as television, the Internet, radio, and newspapers play a critical role in effective response to a disaster. In addition, different media outlets reach different audiences.

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This week, you examine the role of media outlets in emergency management and disaster response. You consider the challenges of working with media outlets for emergency management. You also examine media strategies for different audiences. Finally, you consider media strategies for effective disaster communications.

Learning Objectives

Students will:

  • Analyze role of media outlets in emergency management and disaster response
  • Analyze challenges of working with media outlets for emergency management and disaster response
  • Apply strategies for addressing challenges of working with media outlets for emergency management and disaster response
  • Apply media strategies to specific audiences
  • Apply media strategies for effective disaster communications

Emergency management communications involve sharing information with the community through proper and appropriate uses of media outlets. Relationships between media outlets and emergency managers sometimes are strained and full of conflict. With this in mind it is important for emergency managers to always be cognizant of their constituents and how they deliver information to different groups. A message delivered to one group could have different meanings for other groups. How partnerships are formed between emergency managers and media outlets may ensure that the right information is disseminated to the right people during a time of crisis.

For this Discussion, review the National Emergency Communications Plan video and documents located in this week’s Learning Resources. Consider the primary role of media outlets (e.g., radio, television, newspaper) in emergency management and disaster response. Think about the challenges of working with media outlets for emergency management and disaster response and how you might address these challenges.

With these thoughts in mind:

By Day 4

Post a brief description of the type of media outlet you selected and explain the role it plays in emergency management and disaster response. Then, explain at least two challenges related to working with this media outlet in emergency management and disaster response. Finally, explain how an emergency manager might address each challenge.

Be sure to support your postings and responses with specific references to the Learning Resources.

Read a selection of your colleagues’ postings.

By Day 6

Respond to at least one of your colleagues’ postings in one or more of the following ways:

  • Ask a probing question.
  • Share an insight from having read your colleague’s posting.
  • Offer and support an opinion.
  • Validate an idea with your own experience.
  • Make a suggestion.
  • Expand on your colleague’s posting.

Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned and/or any insights you have gained as a result of the comments your colleagues made.

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